Productized Design — Deep dive with examples

Vasil Nedelchev
2 min readJan 30, 2023


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What is productized design?

Productized design services offer a fixed price with a clear scope and timeline.

Why should you care?

If you like to scale a design service business and want to skip the messy selling process this might be for you.

What problem does it solve?

Selling and delivering design services it’s a messy process for clients and service providers.

Who’s productizing design

Productized design opportunities

  • There are already too many unlimited design subscriptions that are difficult to tell apart
  • Niche down by choosing to serve a single industry like Phasma Design
  • Niche down by platform. Shopify, iOS, Webflow, Framer, Carrd, Android, Kajabi, Teachable … choose one and double down.
  • Use websites like Fiverr or Upwork to find a high-demand gig and create a premium productized design service alternative.
  • If you are a premium-priced design agency create an affordable productized design service to use as lead gen and a taste of what you offer.

Learn from the founders

Want to learn more?

This is ongoing research that I’m doing. You can find even more examples and resources in the original article on my website for free.

  • 41 examples
  • 10 founder interviews
  • 5 resources to get started

Read the Productized Design — Full Deep Dive



Vasil Nedelchev

Product Designer. Writing about design beyond your day job. Get all my writing at