Designers: Do you want to make more impact?

Being a designer is the most wanted creative career.

You get to create whatever you imagine.
A piece of media, product or service.
That’s the dream if you are creative.

Then why when you start leaving the dream you start complaining about:

• Unrealistic client expectations
• Lack of creative freedom
• Lack of communication
• Lack of appreciation
• Tight deadlines
• Scope creep

As designers, we have a flawed mindset.

We are artists and visionaries stuck at a service job.

The thing that most designers haven’t fully realised is that design is a creative SERVICE, not a creative expression.

As a senior designer I work with founders I hear countless stories of designer drama.

• It feels like they talk in a different language.
• It takes too long to finish a design.
• They get offended by feedback.
• Focus on the wrong thing.

It’s not your fault.
You just got sold the wrong dream.
And after living it myself I’m here to sell you a better one.

Most designers will do better as writers.
Here is why.

As a designer you research, facilitate and document other’s vision.
As a writer, you can create and sell your own products.
This way you have full control of the vision of what you creating.

As a designer, once you are ready you have to wait for someone to produce whatever you design.
And sometimes your design doesn’t see the market at all.
As a writer, you can ship to the market every day if you like.

As a designer your work is perishable. The market needs to change the trend change your design needs to change.
As a writer, you have the opportunity to create something that lasts decades. Impact generations after you. Leave your mark.

As a writer, you can be the visionary.
Be the decision-maker.
Be creative.

And the person who hires designers and makes them question their career choices.