Cut Your SaaS Sales and Marketing Costs Without Sacrificing Growth

Vasil Nedelchev
2 min readNov 4, 2023


Most people think…

SaaS founders need to spend a lot of money on ads and sales to get new customers.

But this is not true.

Customer acquisition costs (CACs) are rising.
Traditional sales and marketing methods are becoming less effective.

SaaS founders who want to grow their business faster and more profitably need to focus on product-led growth (PLG).

Product-led growth (PLG) is a trending approach to customer acquisition. PLG focuses on delivering value to customers early in the sales process. Converting them to paying customers through the product itself.

To switch to PLG, you need to:
• Create a product that is easy to use and provides value to customers from the start.
• Offer a free trial or freemium plan.
• Make it easy for customers to get started without having to talk to a salesperson.
• Create a user experience that drives conversion.
• Guide customers to the value of your product with prompts, tutorials, and other features.

PLG is the future of customer acquisition.
SaaS founders who are able to put in place a PLG strategy will be able to get customers more efficiently than those who rely on traditional methods.

Examples of PLG in Action:
• Dropbox: Free trial with 2GB storage, then upgrade to paid plan.
• Slack: Freemium plan with teams up to 10k members, paid plans offer additional features.
• Zoom: Free plan with video calls up to 100 participants for 40 minutes, paid plans offer additional features.

SaaS founders, learn more about PLG for customer acquisition. PLG is the future of customer acquisition, and it can help you grow your business faster.



Vasil Nedelchev

Product Designer. Writing about design beyond your day job. Get all my writing at